CHRISTINA LARSEN
Luxury Marketing Manager
Christina previously held the role of Luxury Marketing Specialist, where she focused on promoting the Global Luxury Program by effectively communicating its benefits and supporting top agents with their marketing needs. She worked closely with the Luxury Marketing Manager, Regional Vice Presidents, and leadership to provide strategic support to agents and staff, analyze existing campaigns, identify opportunities for improvement, and drive adoption and engagement with the CBGL resources and tools.
Before her role as Luxury Marketing Specialist, Christina served as a Field Marketing Specialist on the Coldwell Banker Field Marketing Team where her ability to flawlessly deliver comprehensive support to a multitude of offices, gained her recognition across markets. Christina is a master at delivering strategic marketing advice and is a natural fit for the luxury team.
As a passionate and innovative Luxury Marketing Manager, Christina continues to contribute to the expansion of the Coldwell Banker Global Luxury program and to support the success of Coldwell Banker's agents alongside you all.
EMILEE KAPLAN
Luxury Marketing Specialist
Emilee Kaplan has over 8 years of marketing experience leading marketing programs in the financial services industry, Emilee is a strategic and results-driven marketing professional known for crafting high-impact campaigns that drive engagement and business growth.
In her previous role at Bank of America, she developed marketing programs and consultative sales tools tailored to Merrill Lynch and Private Bank advisors who serve high-net-worth and ultra-high-net-worth clients. By aligning messaging with the complex needs of this elite clientele, she supported advisors in deepening relationships, growing assets under management, and delivering a differentiated client experience. Emilee’s expertise spans brand strategy, content development, integrated campaign execution, and sales enablement.